39 and feeling fine.

It’s our last newsletter as a 39-year-old agency! What should we do before we turn 40 in August? Our team has a few ideas down below. But before we indulge in any silly mid-life crises, check out the mid-year work worth taking up a few minutes of your summer.

—
Jessica Carroll
VP, Media Director

Main Squeeze

Fan Engagement

Gaining sports marketing muscle.

We’ve only been getting stronger in the sports partnership and fan engagement space. Last year’s roster alone included eight teams, seven athletes, two coaches, and four mascots across six different sports.

It’s due time we expanded our capabilities to get even more brands in the game. Introducing our Fan Engagement Specialty.

View the full playbook →

Handpicked

11 Day Power Play

A decade of the assist.

2026 marks a decade of supporting the 11 Day Power Play in the fight against cancer. This year’s campaign and the impact we’ve made on this one-of-a-kind fundraiser since 2016 have us feeling especially proud.

See our impact →

OOH & Social Campaign

Thinking outerside the box.

Buffalo in the summertime is just different. That’s why Erie County Harbor Development Corporation wanted to launch a campaign highlighting a must-visit summertime spot: the Outer Harbor.

Read all about it →

Event Promotions

It’s German for great work!

Our 12th German fest poster is just as fresh as our first. Because when you allow new perspectives and personal styles to join in, great work will never kick the keg.

Scroll down Maifest lane →

Extra Pulp

Communicator & FCS Awards

Award winners × 6.

This spring, we brought home some new hardware: three Communicator Awards and three FCS Awards for our work on Team M&T, M&T × Bills, and the Highmark Stadium TaleGate.

Pride Month

Showing our pride.

We’re big fans of celebrating Pride Month. And this year, we did so by hosting a bake sale that raised more than $400 for GLYS WNY and stepping out for the Buffalo Pride Parade.

Clinical Trials Day

Celebrating what makes our trials go.

We used Clinical Trials Day as an opportunity to reintroduce some key members of Praxis, our patient recruitment division, and share the roles they play in connecting patients to life-changing research.

Meet the team →